From the photos some might say: 'It's just a box', but that's like dismissing a Fabergé as: 'just an egg'. The 300,000-cubic-metre box nestles successfully in the surrounding landscape. Quite an achievement in itself because few buildings convey so strongly, in their meticulous attention to every detail, the quality of the product being assembled within, and, in doing so, subtly contribute to selling it to the prospective purchaser. The Production Centre itself is a seven-metre-high white curvilinear space reminiscent of a Godard film.