The Royal Institute of British Architects (RIBA), Institution of Structural Engineers (IStructE) and New London Architecture (NLA) initiated the #DROPTHEBAN campaign and commissioned the ‘Designing for Champions’ film to advocate many of the Games’ unsung heroes. The #DROPTHEBAN campaign, which launched in July 2012 called for the lifting of the marketing ban that prevented many firms from promoting their work on the London 2012 Olympics.
The campaign emphasised the frustration felt by those left ‘gagged’ by the barriers holding back a tremendous opportunity to showcase their contribution on a world stage.
Designing for Champions
Designing for Champions was premiered in London at Ecobuild on 5 March and was shown in Cannes on 12 March on the London stand of the international property event, Mipim. Designing for Champions instigated by RIBA President Angela Brady, with the help of partners John Nolan (IStructE), Peter Murray (NLA) and Kevin Owens (formerly at LOCOG), was mainly filmed on location at the Olympic Park in September 2012 during the Paralympic Games. It highlights one permanent and five temporary buildings and Angela Brady interviewed the exceptional architects, structural engineers and designers including:
Speaking about the film RIBA President Angela Brady said: 'I am delighted that we were able to access the Olympic Park site to make this film and to shout about the amazing contribution made by so many architects, structural engineers and design teams which created the most memorable, innovative and sustainable Olympics and Paralympics to date.
The majority of the architects, structural engineers and designers featured in the film were gagged by a ridiculous marketing ban preventing them from promoting their work, and only lifted by the government six months after the Games started. I am delighted this film gives many key people the recognition they deserve.
This film is a snapshot of the 52 interviews we recorded which we hope to feature in a 1 hour documentary to include the transformation of the Olympic Park into legacy mode to benefit the local community. Our filming is an archive documenting a great achievement, which would not have been recorded without the success of our DROPTHEBAN campaign.' Thanks also to Damien Rea of Palio Films for directing our film'.
The RIBA, IStructE and NLA hosted a special ‘Designing for Champions’ Design Awards ceremony on 23 July 2013 at the RIBA. One year on from the Games, the event credited the incredible contribution made by architects, structural and civil engineers, landscapers and designers. The Queen Elizabeth Park and the permanent buildings live on.