HomeWise - Better homes for Britain

 
 

The way we live now – research films

Ipsos MORI have carried out research that explores how people live today by observing them in their homes. Each film focuses on an important theme. Under each you’ll find a pdf that provides useful hints and tips for choosing the right home.

Introduction: The way we live now
Storage
Flexibility and adaptability
Wellbeing, privacy and noise
Private outside space
Energy and recycling
The importance of locality

 

Introduction: The way we live now

A short film introducing the households involved in the research, along with some of the key themes.


      Return to top of page 

 

Storage

A film about storing possessions – from personal items to functional objects – and how homes can meet storage needs.

 

      Return to top of page 

 

Flexibility and adaptability

A film looking at flexibility in the home – is the layout adaptable, e.g. for entertaining, working, changing circumstances, or differing lifestyles?

 

      Return to top of page 

 

Wellbeing, privacy and noise

A film exploring the need for privacy – from other members of the household and neighbours – and its importance for wellbeing.

 

      Return to top of page 

 

Private outside space

A film showing how outside space is used and why it is felt to be important.

 

   Return to top of page 

 

Energy and recycling

A film about recycling, plus energy use and its cost, and the impact this has on the home.

 

   Return to top of page  

 

The importance of locality

A film considering the area surrounding the home, what is important, plus thoughts on privacy and security.

 

  Return to top of page