Department stores

Department stores

'Pomone', pavilion of the Magasins au Bon Marche|

‘Pomone’, pavilion of the Magasins au Bon Marché 
‘Exposition Internationale des Arts Decoratifs et Industriels Modernes’, Paris 1925
Designer: Louis-Hippolyte Boileau  
Copyright: RIBA Library Books and Periodicals Collection 


The four leading Parisian department stores had their pavilions located along the main axis: ‘Pomone’ of the Magasins au Bon Marché, ‘Primavera’ of the Magasins du Printemps, ‘La Maîtrise’ of the Magasins des Galeries Lafayette and ‘Studium-Louvre’ of Grands Magasins du Louvre. They shared several common features such as dimensions, a symmetrical plan, a grand entrance, extensive glazed exterior surfaces and a double-height central space with rooms radiating off it. At the same time they each adopted an individual style that was suited to their own clientele. In the following years department stores all over the world played a leading role in commissioning, manufacturing and marketing Art Deco design thus contributing to its diffusion and promotion.
 
 
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