Photographing the New

Motor Showrooms

A Darracq & Co. Motor Showrooms, New Bond Street

A. Darracq & Co. Motor Showrooms, New Bond Street, London, 1914
© English Heritage: BL22663

Automobiles Darracq was a French car manufacturer founded in 1896. The firm expanded into Britain in 1905 and established a new showroom in New Bond Street shortly before the First World War. R. Frank Atkinson's design allowed for the display of cars at ground- and first-floor levels, and used stylistic motifs that made reference to the company's French origins.

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