Diversity in Shop Design

Selfridges, Oxford Street, London

Selfridges, Oxford Street

Selfridges, Oxford Street, London
Robert Atkinson (1869–1923), with Daniel H. Burnham (1846–1912) and Francis S. Swales (1878–1962), with later work by Sir John Burnet & Partners and Graham, Anderson, Probst & White
Photograph by Sydney W. Newbery, 1929
RIBA Library Photographs Collection

The Chicago retailer Gordon Selfridge opened his English store in 1909 and extended it westwards in the 1920s, doubling its size. The Americanised classical style denoted commercial confidence, permanence and grandeur. London had seen nothing like it before.




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