The Emergence of Modern Shop Design in Britain

Cresta Silks, Brompton Road, London

Cresta Silks

Cresta Silks, Brompton Road, London
Wells Coates (1895–1958)
1929
Photograph of isometric drawing by Wells Coates
Architectural Press Archive/RIBA Library Photographs Collection


Coates was an admirer of the Belgium architect Rob Mallet-Stevens, who also designed shops. The stark reversed-out tones of this drawing reveal his modernist tendencies, and the deeply incised lettering of the name Cresta is almost the only decoration on the façade.


 

 
 
 
 
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