Multiples and Standardisation

Jaeger, Victoria Street, London

Jaeger, Victoria Street

Jaeger, Victoria Street, London
John Duncan Miller (active 1930–47)
Photograph by Dell & Wainwright, 1931
Architectural Press Archive
RIBA Library Photographs Collection

By the early 1930s the Art Deco style inspired by the Paris Exhibition had been replaced by a more modern treatment. The only decorative feature on this façade is the cut-out lettering and the three horizontal chrome fins that wrap around to become lights inside the shop. Miller was a successful furniture and interior designer with a showroom and gallery in Lower Grosvenor Place.



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