The Influence of the 1925 Paris Exhibition

Poster for Austin Reed

Poster for Austin Reed, Regent Street, London

Tom Purvis (1888–1959)
About 1926–30
Colour lithograph
Victoria and Albert Museum

From the 1920s Austin Reed ran a sophisticated press promotion featuring the elegant gentleman. With the help of advertising agency Pritchard Wood, they devised a coordinated marketing campaign and commissioned many of the best contemporary graphic designers to produce marketing material. Designers included Tom Purvis, Edward McKnight Kauffer and Fougasse (H.C. Byrd). 






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