The Influence of the 1925 Paris Exhibition

The Influence of the 1925 Paris Exhibition

AustinReed_261x376

Poster for Austin Reed
Regent Street, London
Tom Purvis (1888–1959)
About 1926–30
Colour lithograph                             Victoria and Albert Museum

An international exhibition was proposed for Paris in 1914 but postponed because of the First World War. The proposal eventually became the ‘Exposition Internationale des Arts Decoratifs et Industriels Modernes’, held in 1925. French department stores such as Printemps and Galeries Lafayette joined in enthusiastically, building pavilions in the exhibition grounds. Many of the visitors were entranced by the luxurious French Moderne design. They quickly and cheaply copied the look, using motifs like stylised flowers, frozen fountains and angular outline shapes in their own designs.

 

 

 

 

 


 

 

 
 
 
 
 
 

 

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