The Heart of London

Publicity and modernity

Poster of 55 Broadway titled ‘London Underground – Always at Your Service’

Designer: Maurice Beck (1886-1960)
Architect: Charles Holden (1875-1960) for Adams Holden & Pearson
Copyright: RIBA Library Drawings and Archives Collections

London Underground were always quick to maximise the publicity that any new building or service could offer. This poster uses the new Underground headquarters building as a powerful symbol the company's modernity and its commitment to providing a service to its customers. The image also highlights the Underground’s dominating presence in the heart of London.
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