Poster: 'For Town Joys In The Country live at Welwyn Garden City', 1928
Artist and designer: Eric George Fraser
© Victoria and Albert Museum. Museum number E.546-1987
Welwyn Garden City, the second garden city development by Ebenezer Howard, aimed to help relieve congestion in London.
Eric George Fraser's poster for Welwyn celebrates Howard's town-country values. Howard aimed to take urban sophistication – Art Deco interiors, cocktail dresses, dinner jackets and dancing – to the countryside, which Fraser signifies with the frame of trees behind the evening party. The town's plan attempted to be utopian and pragmatic, and Welwyn served as a model for new towns built in Britain following World War II under the New Towns Act 1946.