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New RIBA Competition: McCarthy and Stone join forces with RIBA to find the Baby Boom Generation a Design for later life


05 November 2012

Press release contact:

Julia Davies
T: +44 (0)113 203 1490
E: julia.davies@riba.org

The UK's leading retirement developer, McCarthy & Stone, is seeking out the country's most creative architects to help it to revolutionise housing aimed at those aged 55 and over.

Responding to its research into the facilities and types of property that would appeal to the post-war baby-boomer generation, McCarthy & Stone has joined forces with the Royal Institute of British Architects (RIBA) to launch a nationwide hunt for housing concepts of the future, aimed specifically at those in or reaching their third age.

The British Open Design Competition will task competitors to think beyond what has previously been available in terms of retirement accommodation in the UK, and concentrate on delivering exciting and innovative new designs that will meet the demands of baby boomers looking for something a little different in later life.

The announcement of the project closely follows the launch of the Future Homes Commission's latest report, entitled 'Building the Homes and Communities Britain Needs', which calls for a far greater focus on ensuring new homes design meets the needs of the resident.

Sam Turner, Group Marketing Director from McCarthy & Stone, explained:

'With the Future Homes Commission report stating that an extra 300,000 new homes will need to be delivered year on year, and the Office of National Statistics projecting that those aged 65 and over will account for 23% of the total population by 2035, it is becoming increasingly important that we address the added pressure that an aging population will place on the housing market. 

However, despite this growth in demand, it also remains imperative that we do not lose sight of the individual consumer's needs, and that as an industry, we are to continue to develop housing products that will also fit in with the generational shift in the perception of age.

Baby boomers see themselves very much as the generation that broke all the boundaries, and that is exactly what we are asking architects to do when considering what would be the ideal type of housing for these kind of forward thinking people.

We really want design professionals to challenge their pre-conceptions of what age means and create solutions which celebrate the wisdom and freedom that the aging process should encompass.

The properties need to both fit in with the modern active culture of the over 55’s, but also offer any facilities that might make the process of growing older easier to cope with. 

It is our belief that downsizing into a purpose-built property in later life can open up doors to enjoying a greater way of living, and with this competition we are hoping to show just how great that life could be.'

Design professionals are invited to submit design proposals based on McCarthy & Stone's forthcoming site in Bishops Waltham, Hampshire or similar. It is McCarthy & Stone's intention that the winning architect will have the opportunity to develop the competition site and take the project through to completion.

Entries will be judged by an expert panel that includes a team of retirement lifestyle specialists from McCarthy & Stone, RIBA architect advisor Robert Sakula of Ash Sakula Architects, and Lisa McMyn from interior design expert Ruby Slippers. The final five shortlisted teams will each receive a cheque for £2,000, plus VAT, while the overall winner will be awarded an additional £3,000, plus VAT.

Robert Sakula added:

'I'm very excited to be involved in this competition, which provides architects with a chance to research in depth a sector which is going to be of increasing importance over the coming decades. It will give entrants the opportunity to set the design agenda for the baby boomer generation's take on housing for old age.'

McCarthy & Stone is currently selling a range of purpose built later and assisted living apartments throughout the UK. As well as offering a low maintenance lifestyle, purchasers can benefit from maintained landscaped gardens, a central lounge, on site restaurant, domestic assistance, personal care by arrangement and the peace of mind of added security.

For a full competition brief, entry details and terms and conditions please visit www.mccarthyandstone.co.uk/riba|.


Notes to editors

RIBA Competitions
Please ensure RIBA Competitions is credited when mentioning the above competition.  RIBA Competitions delivers variety, inspiration and value through expertly run design and architectural competitions.  For further details visit www.architecture.com/competitions|

McCarthy & Stone Retirement Lifestyles
At McCarthy & Stone everything we do is built around a belief that later life can be rich, rewarding and fulfilling. We believe it is an opportunity to rediscover the things you love and explore new territory. Helping people make the most of it is our purpose and our passion, so on a daily basis we strive to think differently and care more about transforming later life.

Over the past 35 years, we have become Britain's leading provider of retirement apartments, pioneering the concept of purpose-built accommodation for older people. We provide 70% of this type of accommodation, having built more than 45,000 apartments in 1,000 different schemes. We also have a range of financial and estate management products and services specifically designed to help people live later life to the full. 

We offer a choice of different types of retirement developments that includes Later Living and Assisted Living. Our Later Living developments offer the independence of retaining home ownership while living in an apartment specifically designed for later life; provide more time to embrace the possibilities of later life through reduced maintenance and admin, as well as peace of mind and companionship. Assisted Living developments offer all of this, plus a helping hand through flexible care and support packages that make life that little bit easier. 

McCarthy & Stone offers the widest variety of award-winning one and two bedroom apartments that are for sale in over 200 locations across the UK.For further information, visit www.mccarthyandstone.co.uk|

For further press information:
Eve Parkin
Haslimann Taylor PR
0121 355 3446



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