Urban Splash today announce that FLACQ has been selected as the winner of the RIBA international competition for the 10 acre site adjacent to the Midland Hotel at Morecambe's Central Promenade.
Following the final interviews with the six contenders earlier this month, the decision was a tough one to make.
"The standard of the entries and the final interviews was very high," said Ken Shuttleworth, Make. "All six finalists should be congratulated on their efforts. While FLACQ has been chosen as the winner, the judges were impressed by all the presentations, with Idom standing out for a special mention."
The judges chose FLACQ because their concept clearly recognised and responded to the natural beauty of the bay; it delivers a robust framework for the regeneration of the site and it respects the context of the Midland Hotel and buildings such as the Winter Gardens.
Prior to the final interviews, Urban Splash exhibited all the finalists' entries in Morecambe and over 1,000 people attended, with 300 comments sheets filled in.
"The really hard work starts now," said Bill Maynard, director of development, Urban Splash. "We will work very closely with FLACQ to produce the initial framework plan. We received a wide range of feedback from visitors to the exhibition; this was considered by the judges when making their final decision and will be passed on to the architects. Hopefully we will be able to include some of these ideas into the developing plans. We also plan further consultation as the design work progresses for this amazing site".
Councillor Ian Barker, Leader of Lancaster City Council, added: "It was greatly heartening to see all the efforts made to design part of Morecambe's future. On this key site, we want to see something that will fit in with the natural environment of the bay, complement the architecture of the Midland Hotel and contribute to Morecambe's economic renaissance and I am really looking forward to seeing how FLACQ progress their design."
"FLACQ is delighted to be working with Urban Splash and Lancaster City Council on the challenging project to revitalise Morecambe's Central Promenade and Seafront, "said Marcus Lee, FLACQ. "Urban Splash has a reputation for commissioning innovative architecture. We are keen to continue this tradition by creating a special place on this fantastic site to be enjoyed by residents and visitors alike, and are looking forward to working alongside Morecambe residents and users on the continuing direction of the design.
Our scheme is based on a flexible framework and offers a fresh vision built around the town's existing natural and man-made riches. During much of the 20th century, visitors flocked to Morecambe in response to its famous clarion call "beauty surrounds, health abounds". By creating a compelling urban setting marked by good planning, and exceptional, workable design for now and the future, we hope to make this call ring true again."