The Royal Institute of British Architects (RIBA) is one of the UK’s leading brands in the prestigious 2009 annual Business Superbrands list announced today. The announcement follows a robust selection process administered by The Centre for Brand Analysis.
The RIBA has increased its ranking by 54 places in 2009 to become 190th in the Top 500, ahead of businesses such as T-Mobile, Olympus and John Laing. This is the second time the RIBA has featured in the Business Superbrands list; last year the Institute was ranked at no. 244.
The RIBA was assessed using strict judging criteria tapping into the views of an independent and voluntary council of experts and over 1500 business professionals, the latter surveyed by research agency YouGov. Of the thousands of brands considered for inclusion only the top 500 are deemed to be Business Superbrands. As a Business Superbrand, the RIBA is recognised as having the finest reputation in its field; it has also been judged on quality, reliability and distinction.
Speaking about this recognition, Roula Konzotis, RIBA Director of Communications said:
“This is a great accolade for the RIBA group of companies and particularly welcome in 2009, the Institute’s 175th year. Business Superbrand status will help us achieve an even higher profile with the public, our members and with government, as we continue to promote architects, architecture and the benefits to society of good design.”