Open call for RIBA Architects to take on Shanghai Fashion Week

Fashion, architecture and culture will collide next spring, when RIBA architects return to Shanghai to showcase their talents during Shanghai Fashion Week (April 2014) for the RIBA Shanghai Windows Project.

Now in its second year in China, the RIBA Windows Project matches RIBA architects with international fashion brands to create innovative and thought provoking architectural installations, demonstrating that architects can work at any scale, from something as small as a window installation to something as large as a building.

RIBA London is working with Chinese Developer, Shui On Land, who manage the landmark Shanghai Xintiandi shopping complex, to secure up to 10 retail locations to house up to 10 architectural interventions.

RIBA London is now inviting RIBA architects to apply to participate in the project.  The project covers return flights and accommodation on two RIBA organised trips to Shanghai. This year, the offer has been extended to Chartered RIBA members across the UK and in Hong Kong and China.

The lucky architects will get a unique opportunity to showcase their skills to a wide audience. With a daily footfall of 50,000 - 60,000 in the Shanghai Xintiandi malls, and wide media coverage, this is an exciting opportunity to gain brand exposure.

The RIBA Windows project started on London’s Regent Street and has been developed in China with the support of the British Council and Shui On Land.

For more information on applying visit www.architecture.com/ribalondon

ENDS

Notes to editors

Contact:

For further information about the project, or to receive images please contact: antonia.faust@inst.riba.org T: 0207 307 3624 OR owen.wainhouse@riba.org T: 0207 307 3659

Context:

In 2010, RIBA London first partnered five retailers with five architects to create five window displays for the two week London Festival of Architecture. The project was well received by retailers and members of the public, and provided an excellent marketing opportunity for RIBA members. Since then RIBA London has been running the Windows Project annually as a stand-alone event in London. In 2012 RIBA London was asked by the British Council to export the initiative to China as part of the UK Now Festival to promote British Creative talent in China. 9 London architects were matched with 9 Shanghai retailers to create 10 installations in Shanghai Xintiandi and Xintiandi Style.

References

RIBA Shanghai Windows Project 2012 Film on Chinese YouTube (youku):

http://v.youku.com/v_show/id_XNDQ5OTk3ODg4.html

Wallpaper coverage of the Shanghai Windows 2012:

http://www.wallpaper.com/architecture/architects-transform-the-windows-of-xintiandi-shopping-centre-shanghai/6074

Dezeen film of the 2013 Regent Street Windows:

http://www.dezeen.com/2013/04/24/riba-regent-street-windows-2013/

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