Shanghai Windows Project 2014

Fashion and architecture collided this spring, when architects took over fashion windows in a Shanghai shopping plaza to showcase their talents during Shanghai Fashion Week for the RIBA Shanghai Windows Project 2014.

SHANGHAI 1 2014

 

British architects are renowned around the world for their creativity, ambition and flair.  The RIBA Windows Project @ Shanghai Xintiandi partners RIBA architects with international fashion brands located in Xintiandi - a premier fashion, art and shopping destination in Shanghai - to create a huge public architecture exhibition. The architects work closely with their retail partner to interpret and represent the brand in the form of a physical architectural installation. The project gives architects an opportunity to demonstrate their skills to a new design-savvy Chinese audience.

This year interactive sound clouds, outsized origami sculptures and artificial landscapes were amongst the 10 imaginative creations developed by the architects.

The 2014 project offered the 10 participating retailers the chance to benefit from the unique design skills of RIBA architects and to do something experimental in a controlled 3 week display, while the architects gained the opportunity to promote their skills to a wide and diverse audience with a daily footfall of 50,000 to 60,000 in Shanghai's Xintiandi and Xintiandi Style shopping center.

The project is based on our succesful RIBA Windows on Regent Street concept and was first run in China in 2012 - a gallery of images from that edition can be seen on the Wallpaper* Magazine website.

You can see the video from the 2014 project below. 

Ten architect teams were matched with ten retailers for the 2014 project:

Delvendahl Martin Architects with Ziggy Chen 

Nex with Exception de mixmind

Divercity with Rubis Spa

Carl Turner Architects with Moleskine

Markus Jatsch Partners & Ballistic Architecture Machine with Pelle Moda

Mamou-Mani Arup Associates with JNBY & Croquis 

Laboratory for Exploratory Architecture and Design with Sushi restaurant

naganJohnson with Tayohya

Gundry & Ducker with PH7

Haptic with Ein

×