Regent Street Windows Project 2011

OSA (Office for Subversive Architecture) with Ted Baker London


245 Regent Street, London

Ted’s always said that travel broadens the mind, and ‘Ted’s Hail & Ride’ is a unique mixture of store window and public space.

The installation mirrors the public space into the shop and interacts with a typical Transport for London red bench to create a place where the journey both begins and ends.

The piece opens up a dialogue with the street and is the result of an ongoing exploration into how the life of the window and its retail purpose might jump out into the street and appropriate its component parts for its own purposes.

The window might be viewed as a form of looking glass with members of the public looking in on a parallel or alternative version of their own space, habits, behaviours and trends.


(c) OSA (Office for Subversive Architecture)





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