Architects now in store and on film!
Now in its fourth year, the RIBA Regent Street Windows Project links fashion with architecture, and retail with culture. Cutting-edge architects work with flagship brands to create a series of unique and eye-catching displays, and provide a visitor attraction with an average footfall of 1.25 million people per week. The 6 installations are now on show at Topshop, Karen Millen, Ferrari, Esprit, Moss Bros and Jack Spade until 6 May 2013. Look out for the explanations on the yellow window stickers to walk the route between Oxford Circus and Piccadilly.
See the films of the completed installations:
German broadcaster Deutsche Welle film
World Architecture News film
View photos of the installations
How it works
Both architects and retailers put themselves forward with an expression of interest.
RIBA London works with the Regent Street Association to carefully select and match the architects and retailers, aligning brand ethos with design style.
The architects donate their design skills, while the retailers provide valuable shop frontages and finance the build of the window installations. The architects are credited on the window and both partners receive excellent exposure and PR opportunities.
The retailer sets their maximum budget for the materials and production of the installation and the architect must design a display that is feasible within the budget, selecting appropriate materials and suggesting a suitable construction method. The installations will be on public display until 6 May 2013.
The participating partners this year are:
Esprit with naganJohnson
Ferrari Store with Gensler
Jack Spade (on Brewer Street) with Carl Turner Architects
Karen Millen with Mamou-Mani
Moss Bros with AY Architects
Topshop with NEON (image shown above)
For more information contact Antonia.email@example.com or call 0207 307 3624.