Now an established annual event entering its 5th year, the RIBA Windows Project invites architects and retailers to collaborate on a public open-air design exhibition linking retailers along Regent Street, with a footfall of over 1.2million people per week.
The initiative matches a diverse range of cutting edge RIBA architects with international fashion brands to create innovative and eye-catching installations in shop windows, demonstrating that architects can work at any scale.
This year, the installations will be up for three weeks from 1-21 September 2014 and will coincide with both London Fashion Week (12-16 September) and the London Design Festival (13-21 September). Regent Street will become a platform for design, where young architects, designers and fashion designers will showcase and explain their work in a celebration of all things ‘designer’ over the three week period.
How it works:
All retailers on Regent Street are invited to participate in this initiative. Participating retailers have to commit to displaying an architectural window from 1-21 September and include the Regent Street Window branding and architect credit in the window during this time.
The Royal Institute of British Architects (RIBA) runs an open call to find a range of cutting edge architects to work on the project and puts forward appropriate matches to partner retailers with architects.
The architects give their time and design skills pro bono, while the retailer pays for the production and install of the window display. The retailer sets the maximum budget and the architect works to design something that can be realised within the budget.
The architect works closely with the retailer to create a spatial and design-led installation which represents and works with the fashion brand.
How to apply:
Architects need to read the terms and conditions, then submit an image-led ten-page practice profile PDF, outlining their practice, showcasing their relevant work and demonstrating their creative flair, which will be used to sell your practice to potential retail partners. The profile should include your examples of creative small scale projects, installations, retail projects, festival projects, public engagement projects and other relevant design-led projects. Only qualified architects who are RIBA members can apply.
Deadline for submission is midday on Wednesday 12 March, via email to: email@example.com
February: first call out to retailers and architects
March: meetings with individual retailers to explain the initiative
April: Matching process - all final participating Architects and Retailers matches confirmed
May: June concept design
July: detail design
August: installation production offsite
31 August: overnight install on Regent Street
1-21 September: RIBA Regent Street Windows Project open to public
12-16 September: London Fashion Week
13-21 September: London Design Festival
For more information, please contact firstname.lastname@example.org