Shanghai Windows Project 2014

Shanghai Windows Project 2014

EinHapticFashion and architecture will collide this spring, when architects take over fashion windows in a Shanghai shopping plaza to showcase their talents during Shanghai Fashion Week for the RIBA Shanghai Windows Project 2014.

Now in its second year in China (and fifth year in the UK), the RIBA Windows Project matches a diverse range of cutting edge RIBA architects with international fashion brands to create innovative and sometimes thought provoking displays, demonstrating that architects can work at any scale, from something as small as a window to something as large as an entire building. See the Wallpaper gallery of the 2012 RIBA Shanghai Windows Project.

The project offers the participating retailers the chance to benefit from the unique design skills of architects and to do something experimental in a controlled 3 week display, while the architects gain the opportunity to promote their skills to a wide and diverse audience with a daily footfall of 50,000-60,000 in Shanghai's Xintiandi and Xintiandi Style shopping center.

We are working with China Xintiandi, who manage the Shanghai Xintiandi shopping complex, and The British Council to deliver this exciting project.

 

Ten architect teams have been matched with ten retailers:

Delvendahl Martin Architects with Ziggy Chen 

Nex with Exception de mixmind

Divercity with Rubis Spa

Carl Turner Architects with Moleskine

Markus Jatsch Partners & Ballistic Architecture Machine with Pelle Moda

Mamou-Mani & Arup Associates with JNBY & Croquis 

Laboratory for Exploratory Architecture and Design with Sushi restaurant

naganJohnson with  Tayohya

Gundry & Ducker with PH7

Haptic with Ein

 

Look out for these RIBA architects in Shanghai on the delivery of the installations 25-29 March 2014. The installations will be up 28 March  - 5 May.

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