Fashion and architecture will collide next spring, when architects take over fashion windows in a Shanghai shopping plaza to showcase their talents during Shanghai Fashion Week for the RIBA Shanghai Windows Project 2014.
Now in its second year in China (and fifth year in the UK), the RIBA Windows Project matches a diverse range of cutting edge RIBA architects with international fashion brands to create innovative and sometimes thought provoking displays, demonstrating that architects can work at any scale, from something as small as a window to something as large as an entire building. See the Wallpaper gallery of the 2012 RIBA Shanghai Windows Project.
The project offers the participating retailers the chance to benefit from the unique design skills of architects and to do something experimental in a controlled 3 week display, while the architects gain the opportunity to promote their skills to a wide and diverse audience with a daily footfall of 50,000-60,000 in Shanghai's Xintiandi and Xintiandi Style shopping center.
We are working with China Xintiandi, who manage the Shanghai Xintiandi shopping complex, and The British Council to deliver this exciting project.
Ten architect teams have been matched with ten retailers:
Delvendahl Martin Architects with Ziggy Chen
Nex with Exception de mixmind
Divercity with Rubis Spa
Carl Turner Architects with Moleskine
Markus Jatsch Partners & Ballistic Architecture Machine with Pelle Moda
Mamou-Mani & Arup Associates with JNBY & Croquis
Laboratory for Exploratory Architecture and Design with Sushi restaurant
naganJohnson with Tayohya
Gundry & Ducker with PH7
Haptic with Ein
Look out for these RIBA architects in Shanghai during the initial introduction trip 22-25 October 2013 and on delivery of the installations in March 2014.