Your projects define your practice, but how do you create presentation material that really shows off your expertise?

Three industry insiders will explore the fundamentals of good content material – how to capture your audience with a well designed format, clear written word
and inspirational images.

We look at how you should communicate and present yourself and your work – and pitfalls to avoid – for a variety of marketing and communication channels including website, preparing press releases and project sheets, putting together submission entries and communication documents for both clients and potential
clients.

This session focuses on how to get your message right and present your practice in the best possible light in order to win new work.

Speakers: Wendy Ebringer is a practising architect and specialist in communications for the built environment. Paul Simon is a writer and journalist and sub-editor at The Observer. Susan Fisher Plotner is one half of the photographic partnership, Fisher Hart Architectural & Interiors Photography.