The RIBA has been nominated as one of the UK’s leading business brands by the Superbrands organisation. The announcement follows a robust selection process administered independently by The Centre for Brand Analysis. According to the Centre, ‘a Business Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantage over its competitors which customers want and recognize; it must also represent quality, reliability and distinction.’ It analysed the views of a voluntary expert council and over 1,500 business professionals. Of the thousands of brands initially considered only the top 500 are deemed to be Business Superbrands; the RIBA was placed 190th in the prestigious annual listings, up from 246th in 2008.