Poster for Austin Reed
Poster for Austin Reed, Regent Street, London
Tom Purvis (1888–1959)
About 1926–30
Colour lithograph
Victoria and Albert Museum
From the 1920s Austin Reed ran a sophisticated press promotion featuring the elegant gentleman. With the help of advertising agency Pritchard Wood, they devised a coordinated marketing campaign and commissioned many of the best contemporary graphic designers to produce marketing material. Designers included Tom Purvis, Edward McKnight Kauffer and Fougasse (H.C. Byrd).