Barbers' shop, Austin Reed
Barbers’ Shop, Austin Reed, Regent Street, London
Percy Westwood (1878–1958) and Joseph Emberton (1889–1956)
1929 Photograph: Derek Kendall, 2001
Copyright: English Heritage
Austin Reed opened his Regent Street store in 1926 and promoted it as the first menswear department store in Britain. Everything the middle-class man might require was there. In 1929 the store was extended to include a Louis XV room, a tropical room and this barber's shop in the basement with a serpentine neon light. Only the barber's shop survives.