Guerrilla Tactics: Archi-preneurs

Smart strategies for small practices
11 and 12 November 2014


November 11 2014 • 9.30am
November 12 2014 • 5.30pm


Tara DeFabrizio 020 7307 5359


66 Portland Place, London


Members: See below


Members: See below




This year’s Guerrilla Tactics is themed ARCHI-PRENEURS – Smart Strategies for Small Practices.

Designed to develop must-have business skills, the conference will offer an essential guide for small practices on how to make the most of their nimbleness. Including keynote talks from Farshid Moussavi, David Saxby and Rohan Silva, speakers from both within and beyond architecture will share the secrets of their success.

‘The event is about the spirit of smallness, about optimism and opportunity,’ says AR Executive Editor Will Hunter, the external curator of this year’s programme. ‘Now that we’re emerging from recession, we’ll focus on “how to thrive”, not “how to survive”.’

Tuesday 11 November 2014 - 9am to 6pm 

The morning session will consider small practice in the 21st Century, exploring the spirit of entrepreneurship in the different ways small practices could operate and deploy their skills. 

The afternoon session will give frank advice to how to maximise and manage the client relationship, and will offer essential guides to Leadership, Branding, Pitching, Digital, Resourcing and Presentation.

The Live Pitch will see practices compete to ‘Reinvent the Pub for the 21stCentury’, while the evening drinks reception will invite delegates to ‘Mentoring Speed-dating’ with inspiring Role Models. 

‘Across industries small businesses are producing the most interesting ideas,’ says Hunter, ‘as the world becomes more collaborative and communicative, it’s a really exciting time to be a small practice.’

Wednesday 12 November 2014 - 8.30am to 5pm

The CPD day will offer a full day of 30 seminars covering all ten RIBA Core Curriculum topics, with engaging sessions from expert practitioners on relevant issues. 

Conference Speakers: 

Redefining Practice in the 21st Century
David Saxby (Architecture 00:/)
Farshid Moussavi (Farshid Moussavi Architecture)
Professor Nigel Coates (chair)

Diverse Directions
Finn Williams (Greater London Authority)
Harry Harriss (SUSD)
Jason Bruges (Jason Bruges Studio) 

Demystifying Entrepreneurship
Rohan Silva (Second Home / Index Ventures)

Practice Models
Amica Dall (Assemble)
Alan Dickson (Rural Design Architects)
Julia King (Julia King)
Petra Havelska (Marko and Placemakers)
Rory Hyde (V&A) chair

Essential guides to…
Leadership Patricia Brown (Central)
Branding Paul Iddon (Kernel Simpatico)
Pitching Martyn Evans (Cathedral)
Digital Luke Nicholson (Carbon Culture)
Resourcing Andrew O’Donnell (AHMM)
Graphic Design Katya Duffy (Duffy Design)

Client: Value and Values 
David Kohn (David Kohn Architects)
Russell Pinch (Pinch Design)
Mark Hines (Mark Hines Architects)
Crispin Kelly (Baylight)

Live Pitch: Reinventing the Pub for the 21stCentury

Evening Drinks Reception: Mentoring Speed-Dating

See below for details of the CPD day

Ticket costs

One day full price - £250      Two day full price - £350

RIBA members paying the reduced rate membership fee (must phone 020 7307 5359 for this offer) - £100 per day
'50 at 50' for any student registered on an RIBA validated Part 1, 2 or 3 programme (must phone 020 7307 5359 for this offer) - £50 per day 

If you book for three people or more at the same time you are entitled to a 10% discount. To receive this offer please call 020 7307 5359 with your card details ready. NB Not valid on student or reduced prices.

To book tickets please see below.

Conference day (11 November 2014) Members/ Non-members
CPD day (12 November 2014) Members/ Non-members
Conference and CPD day (11/12 November 2014) Members/ Non-members

If you have not purchased tickets through the RIBA website then you will need to register.

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