Guerrilla Tactics: Archi-preneurs

Smart strategies for small practices


November 11 2014 • 9.30am
November 12 2014 • 5.30pm


Tara DeFabrizio 020 7307 5359


66 Portland Place, London


See below



See below


We are looking for a visionary creative director for 2015 to build on the increasing success of the RIBA small practice conference, Guerrilla Tactics. Dynamic individuals in architectural practice, teaching or other relevant fields are invited to submit their expressions of interest in the role.

The successful candidate will be a committed individual with an existing profile within the world of design or the built environment, who has a proven track record for innovation, creativity and thought-leadership. The role will require a commitment of up to 15 days between March and November 2015 and will be paid a fee of £6,000 in instalments.

Find out more about the role and how to apply.

Information on last year's conference can also be found below.

Full 2014 conference day and CPD day programme: 


2014's Guerrilla Tactics was themed ARCHI-PRENEURS – Smart Strategies for Small Practices.

Designed to develop must-have business skills, the conference offered an essential guide for small practices on how to make the most of their nimbleness. Including keynote talks from Farshid Moussavi, David Saxby and Rohan Silva, speakers from both within and beyond architecture shared the secrets of their success.

‘The event is about the spirit of smallness, about optimism and opportunity,’ said AR Executive Editor Will Hunter, the external curator of this year’s programme. ‘Now that we’re emerging from recession, we’ll focus on “how to thrive”, not “how to survive”.’

Tuesday 11 November 2014 - 9am to 6pm 

The morning session considered small practice in the 21st Century, exploring the spirit of entrepreneurship in the different ways small practices could operate and deploy their skills. 

The afternoon session gave frank advice to how to maximise and manage the client relationship, and offered essential guides to Leadership, Branding, Pitching, Digital, Resourcing and Presentation.

The Live Pitch saw practices compete to ‘Reinvent the Pub for the 21st Century’, while the evening drinks reception invited delegates to ‘Mentoring Speed-dating’ with inspiring Role Models. 

‘Across industries small businesses are producing the most interesting ideas,’ said Hunter, ‘as the world becomes more collaborative and communicative, it’s a really exciting time to be a small practice.’

Wednesday 12 November 2014 - 8.30am to 5pm

The CPD day offers a full day of 30 seminars covering all ten RIBA Core Curriculum topics, with engaging sessions from expert practitioners on relevant issues. 

Conference Speakers: 

Redefining Practice in the 21st Century
David Saxby (Architecture 00:/)
Farshid Moussavi (Farshid Moussavi Architecture)
Professor Nigel Coates (chair)

Diverse Directions
Finn Williams (Greater London Authority)
Harry Harriss (SUSD)
Jason Bruges (Jason Bruges Studio) 

Demystifying Entrepreneurship
Rohan Silva (Second Home / Index Ventures)

Practice Models
Amica Dall (Assemble)
Alan Dickson (Rural Design Architects)
Julia King (Julia King)
Petra Havelska (Marko and Placemakers)
Rory Hyde (V&A) chair

Essential guides to…
Leadership Patricia Brown (Central)
Branding Paul Iddon (Kernel Simpatico)
Pitching Martyn Evans (Cathedral)
Digital Luke Nicholson (Carbon Culture)
Resourcing Andrew O’Donnell (AHMM)
Graphic Design Katya Duffy (Duffy Design)

Client: Value and Values 
David Kohn (David Kohn Architects)
Russell Pinch (Pinch Design)
Mark Hines (Mark Hines Architects)
Crispin Kelly (Baylight)

Live Pitch: Reinventing the Pub for the 21stCentury

Evening Drinks Reception: Mentoring Speed-Dating

Confirmed Mentors: 

Alison Brooks Alison Brooks Architects
Andrew O’Donnell AHMM
Andy Whiting HUT
Cany Ash Ash Sakula
Cassion Castle Cassion Castle Architects
Chris Hampson Hampson Williams
Christophe Egret Egret West
Christopher Ash/ James Soane Project Orange
Daisy Froud AOC
Dale Sinclair  AECOM
Danna Walker CIC
David Miller David Miller Architects
Deborah Saunt DSDHA
Dieter Gockmann EPR Architects
Eoin Keating Jestico + Whiles
Eric Guibert  SENS
Fiona Balance/ Linzi Cassells Pringle Brandon Perkins + Will
Gabi Code  Wilkinson Eyre Architects
Gabi Omar Tea with an Architect
James Burrell Burrell Architects
Jamie Fobert Jamie Fobert Architects
Jane Duncan RIBA President Elect
Jo McCafferty Levitt Bernstein
John Assael Assael 
Karen Rogers EKKR
Katy Ghahremani Make
Keith Williams Keith Williams Architects
Lindsay Urquhart-Turton  Bespoke Careers
Malcolm McGowan Sheppard Robson
Michael Walters AHR
Niall McLaughlin Niall McLaughlin Architects
Peter Barbalov  Terry Farrell
Peter Drummond BDP
Peter Jackson / Yasemin Kologlu SKIDMORE, OWINGS & MERRILL, INC
Richard Coutts BACA 
Sarah Featherstone Featherstone Young
Stephen Hodder Hodder + Partners
Steve Tompkins Haworth Tompkins
Sumita Sinha Ecologic Architects
Valerie Evans Atkins
Virginia Newman KSR Architects
Walter Menteth Walter Menteth Architects
Yasmin Shariff Dennis Sharp Architects

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