RIBA Regent Street Windows Project 2015
Architecture on display. Thirteen architectural installations transform shop windows along Regent Street.
Image credit: Claudia Moroni
Traversing Regent Street this September will offer a new kind of consumerism: that of insatiable architectural discovery. Thirteen architects have designed unique installations for 13 shop windows along London’s central shopping artery. From spiraling fabric forests to kaleidoscopic reflections; lenticular props to ceramic arrested mid-flight, this year’s RIBA Regent Street Windows Project sees RIBA architects reinvent the boundaries of display from 7 to 27 September 2015.
Now in its sixth year, the RIBA Regent Street Windows Project pairs exceptional RIBA architects with flagship retailers to create architectural installations in the windows of fashion retailers, skincare boutiques, perfumeries, restaurants and cafes along and around Regent Street. Developed in partnership with the Regent Street Association, the project creates a vast public architecture exhibition seen by more than one million people each week, and coincides with the city-wide London Design Festival and the internationally renowned London Fashion Week. The 13 practices include emerging young architects as well as more established firms, all of whom have been selected to design architectural installations that both reflect the brand and engage shoppers.
Shop windows have long played an important role in retailers’ presence on the high street, offering a visible and direct means by which to distinguish their name and their wares from their neighbours’. Drawing on the unique ability of architects to create imaginative, captivating spaces, the RIBA Regent Street Windows Project raises the bar for window shop design and gives visitors and shoppers alike a moment of pause and a chance to be enthralled by 13 Regent Street shop windows.
The participating retailers and their partnered architects are:
Armani Exchange by Shiro Studio
Karen Millen by HASSELL
Longchamp by LDVC
Hamleys by Office S&M
Anthropologie by EPR Architects
Brooks Brothers by Conran & Partners
Levi’s by AMD Interior Architecture
Kiehl’s by Michaelis Boyd
L’Occitane by Coppin Dockray Architects
Crabtree & Evelyn by London Atelier
Penhaligon’s by Space Group Architects
Hotel Café Royal by Citizens Design Bureau
Hawes & Curtis by Nick Wood, How About Studio + Gillian Lambert
Follow RIBA Regent Street Windows Project 2015 on Twitter @RIBA_London #RIBAwindows
Download the RIBA Regent Street Windows Project 2015 press release.
Visit our London Region webpage for contacts and how to apply for future RIBA Windows Projects