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Car Showroom

Bracknell Forest

Project Details

£0.5m to £0.99M

Practice

Morton Wykes Kramer

The Studio , 63 West Street , Ecton , NORTHAMPTON , NN6 0QF

The site originally housed Honda’s Formula One development team but the building had been left empty for a number of years. Working with MCS, we have regenerated the space to create one of the largest Honda dealerships in Europe featuring spacious workshops, offices, hand-over bays and everything you would come to expect from a state of the art showroom. The showroom’s courtyard style entrance can be found on the south of the site beneath a large steel canopy. It’s warm up-lighted timber decking leads you from the car park into the building. Upon entering you are greeted by the bright, distinctly Honda double height interior where the use of simple lines create the ideal environment in which to frame the new Honda range of cars. The vehicles are displayed along the entire length of the front façade with up to 60 ‘Approved Used’ vehicles visible in the forecourt through the full height glazed curtain walling. The key customer spaces have been accented in warm colours creating comfortable zones within the larger space. The central core of the building forms the administration and workshop space with a seven-bay workshop providing service and repair work. Further dedicated bays offer MOT testing and wheel alignment facilities. The third strip of the building, to the extreme rear of the site, is used for the storage of spare parts and staff parking.