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Simpson's, Piccadilly, London: night view of the main facade clad in Portland stone

RIBA Ref No RIBA18009
Architect/DesignerEmberton, Joseph (1889-1956)
CountryUK: England
CityLondon
Subject Date1936
Image Date1930
ViewExterior
StyleModern Movement
MediumPhotoprint
Library ReferenceAP75/8
OrientationPortrait
Colour InfoBlack and white
CreditArchitectural Press Archive / RIBA Collections
SubjectShop fronts ; Shops ; Neon lighting
NOTES: Simpson's was the first shop in Britain to have an uninterrupted curved-glass frontage. The construction is of welded steel, made possible by arc-welding, supporting panel walls of brickwork.
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