Welcome to our online store!
Wishlist (0)
You have no items in your basket.
Close
Menu
Filters
Search
PrevIntroduction to Constructio...
NextISO 14001 Environmental Cer...

Is it all About Image?: How PR works in Architecture

Be the first to review this product
Author/EditorIloniemi, Laura (Author)
Publisher: John Wiley & Sons Inc
ISBN: 9780470866900
Pub Date20/08/2004
BindingPaperback
Pages224
Dimensions (mm)240(h) * 163(w) * 15(d)
Publicity is essential for keeping any architectural practice afloat - whether ita s on a local or global level. Add to this the thornier problems of legal constraints regarding self--promotion and the varying publicity needs of large and small firms - and the problem of generating publicity is complicated, indeed.
£47.95
excluding shipping
Availability: Available to order but dispatch within 5-7 working days
+ -

Publicity is essential for any practice to keep afloat and continue attracting commissions, as even modest jobs often come in through recommendation and reputation. This is the first comprehensive and accessible guide for any archite who wants to wise up on their PR. The book reveals varying forms of PR support and looks at how these operate within a variety of office cultures, letting you in on what happens behind the scenes. Anecdotal evidence of what can work for you provides first hand evidence which steers clear of corporate style bullet point guidelines. Thus, case studies, interviews of publicists and also the press is used to corroborate other information.
* This is the first book to give a comprehensive and accessible account of the way publicity can work for architectural firms of any size * It is illustrated with case studies of the way that very different architectural projects have been promoted worldwide, from the Guggenheim to the wobbly bridge * Provides essential information on the way that publicity can be dealt with in small and large offices alike * Features interviews with people who are working in PR at every level, from individuals working alone to large practices with entire PR departments

Publicity is essential for any practice to keep afloat and continue attracting commissions, as even modest jobs often come in through recommendation and reputation. This is the first comprehensive and accessible guide for any archite who wants to wise up on their PR. The book reveals varying forms of PR support and looks at how these operate within a variety of office cultures, letting you in on what happens behind the scenes. Anecdotal evidence of what can work for you provides first hand evidence which steers clear of corporate style bullet point guidelines. Thus, case studies, interviews of publicists and also the press is used to corroborate other information.
* This is the first book to give a comprehensive and accessible account of the way publicity can work for architectural firms of any size * It is illustrated with case studies of the way that very different architectural projects have been promoted worldwide, from the Guggenheim to the wobbly bridge * Provides essential information on the way that publicity can be dealt with in small and large offices alike * Features interviews with people who are working in PR at every level, from individuals working alone to large practices with entire PR departments

Laura Iloniemi is a specialist in architectural PR. Born in Finland, she founded her own agency in London in 1996. She has worked with clients such as Arup Associates and Ushida Findlay Architects, who are featured in the book. Iloniemi has studied architectural philosophy at Cambridge University and arts promotion at L'Ecole du Louvre in Paris.

Foreword by Edwin Heathcote, Financial Times Architecture Critic. Introduction. Paranoia, Pride, Perspective, Personalitym, Passion, Pop. Part 1: Is it All About Image? Part 2: Praxis: Where do PRs fit in? Publicist Case Studies. PR ladies, Pegs, Push, Promotion, Prudence, Parlance. Harriet Hindmarsh, Arup (Laura Iioniemi). Katy Harris, Foster and Partners (Laura Iioniemi). Peter Carzasty/Cohn Davis Bigar Communications (Laura Iioniemi). SHoP Architecture (Laura Iioniemi). Ocean North (Laura Iioniemi). Alsop Architects (Laura Iioniemi & David Littlefield). Project Case Studies. Prima donnas, Parties, Profile, Practice, Poetics, Patronage. Grafton New Hall Country House (Laura Iioniemi). Millennium Bridge (David Littlefield). World Trade Center (Will Jones with Laura Iioniemi). Federation Square (Melanie Crick). Birds Portchmouth Russum Dorma Door Handles (Will Jones). The Dutch Scene in Architecture (David Littlefield). What the Media Say. Press, Picture Editors, Publishing, Print, Politics, Purpose. Jonathan Glancey, The Guardian (David Littlefield & Laura Iioniemi). Edwin Heathcote, Financial Times (David Littlefield & Laura Iioniemi). Robert Ivy, Architectural Record (David Littlefield & Laura Iioniemi). Paul McGillick, Indesign (David Littlefield & Laura Iioniemi). Daniela Mecozzi, Abitare (David Littlefield & Laura Iioniemi). Kenneth Powell, Architectural Writer (David Littlefield & Laura Iioniemi). Robert Thiemann and Billy Nolan, Frame (David Littlefield & Laura Iioniemi). Fleur Watson, Monument (David Littlefield & Laura Iioniemi). Photography (Laura Iioniemi). Presentation (Laura Iioniemi). Conclusion (Laura Iioniemi). Profile, Pretence, Predominance, Preeminence, Pomposity, Power. Concluding Tips. Bibliography, General Information and PR Resources. Photographic Agencies and Photographers. Contributors, Photo Credits and Acknowledgements. Index.

Write your own review
  • Only registered users can write reviews
*
*
Bad
Excellent
*
*
*
Related products
Picture of An Architect's Guide to Fame

An Architect's Guide to Fame

9780750659673
Davies P Schmiedeknecht T
Provides an inquiry into the means by which architects get work and become famous. This book examines the mechanisms by which architects seek publicity and manage to establish themselves and their work. It helps understand the complex relationship between what we see as the built environment, and the unwritten stories behind how it came about.
£39.99
excluding shipping
Picture of Design Portfolios: Presentation and Marketing for Interior Designers

Design Portfolios: Presentation and Marketing for Interior Designers

9781501317248
Bender D
£64.99
excluding shipping
Picture of Marketing and Selling Professional Services in Architecture and Construction

Marketing and Selling Professional Services in Architecture and Construction

9781405181877
Sawczuk, Basil
Will help architects, engineers, project managers, facilities managers, surveyors, and contractors 'sell' themselves to prospective clients. Illustrated with plenty of diagrams and checklists. Sets out the seven key aspects of selling and marketing professional services.
£56.95
excluding shipping

Contact Info

  • RIBA Books, 66 Portland Place
    London, W1B 1AD, UK
  • +44 (0)20 7496 8383

Information

My account

About Us

RIBA Books is owned by the Royal Institute of British Architects and offers a range of the best architecture, design and construction books from around the world.

Copyright © 2024 RIBA Books. All rights reserved.
All prices are entered including VAT. Excluding shipping
Powered by nopCommerce
Close
)
CLOSE