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Business planning
Talks and lectures

Business planning

This seminar will be a lively mix of theory and practical exercises on four themes: business planning, marketing, managing people and making money. This seminar will explore these topics by sharing real life problems related to winning work and managing a business, with a focus on identifying actions you can implement immediately to see concrete results.

Business planning: key to running a successful practice

This seminar will be a lively mix of theory and practical exercises on four themes:

Business by design: an introduction to business strategy and business planning, including templates for architects and long-term questionnaire. This session includes answering the strategic questions: Where are you now? Where do you want to be in the future?

Marketing and winning work: an explanation of key marketing frameworks that work for architects: segmentation, AIDA, funnel, push-pull. This session will define three target sectors for each architect; matching three actions to each sector.

Managing people and projects: a review of best management tools to improve productivity; from resource planning software to simple checklists and KPIs. What to change first? Identifying key issues and focus on effective solutions.

Making money: discussion on the levers of profitability; how to increase revenues and when to cut costs. Reminder of 80/20 framework.

The speaker will share real life problems related to winning work and managing a business, with a focus on identifying actions you can implement immediately to see concrete results.

Speaker

Lucy Mori, KLMORI Business Consultancy
Lucy Mori is a RIBA qualified architect, an experienced business manager and an independent business consultant. Lucy has helped dozens of architects and directors of small businesses, who had been challenged by winning enough work and making enough money. Issues often relate to business planning, business development, marketing, PR, organisational structure, growing, shrinking, succession-planning or operational efficiency. Lucy facilitates discussions between directors, structures team discussions, provides analysis and develops strategic action plans. She also lectures graduate and Part 3 students on practice management and entrepreneurship, mentors young architects, is a judge for AJ Architecture Awards and a trustee of the Architects Benevolent Society.

Core Curriculum topics

  1. Business, clients and services
  2. Procurement and contracts
  3. Legal, regulatory and statutory compliance

Seminar fees

  • RIBA/CIAT members £46 + VAT
  • Non-RIBA members £92 + VAT
  • RIBA student members £15 + VAT

How to book

For more information on other seminars in Core CPD 2019, and Club Ticket booking, saving £160 per year, go to Core CPD 2019.

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