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RIBA Business Skills Webinar Series: Module Five
Talks and lectures

RIBA Business Skills Webinar Series: Module Five

​​The RIBA has been exploring ways in which RIBA CPD seminars and courses can be made available digitally to the membership, in the UK and internationally. The RIBA is happy to be able to offer 1hrs and 1.25hrs webinars on business skills, helping you succeed in business.

Module Five: Sales skills: say goodnight to your sales nightmares

In 2019, the 5-hours, 15-min webinar series is delivered over five days, with intervening gaps, allowing you time to reflect, revise and review. You can attend all five modules in the series thus future proofing your business, or you can attend relevant modules only, if you need to refresh your understanding of each topic.

Following completion of all five webinars in the series, an attendance certificate will be issued showing that you attended the RIBA-accredited Business Skills Webinar Series.

For more information on individual modules, view the RIBA Business Skills Webinar Series Factsheet (PDF).

Webinar content and structure

Module five will cover the following topics:

  • Manage the fears people commonly experience around sales
  • Understand how to build trust and credibility with prospects using a clearly defined sales process
  • Critical importance of communicating your value to clients rather than saying what you do as a practice, in order to achieve higher sales conversion and margins
  • Uncover the true objections that prospects need answering in order to move forward with a sale
  • Live Q&A

For more information on your requirements to attend this webinar, please view the RIBA Webinar Series page.


Parag Prasad, London Business Coaching
Parag Prasad, MD of London Business Coaching and certified ActionCOACH business coach, has coached more than 40 architecture practices to tangibly improve commercial performance and develop their teams. He’s been running seminars for 10 years and spoken about business skills in the profession at numerous RIBA events including Guerrilla Tactics and the Future Leaders programme, helping to deliver the goal of empowering architects to improve their business skills.
Chris Williamson, RIBA Vice President International said the following about Parag Prasad: “When I was appointed the RIBA Ambassador for Business Skills in 2015 I knew Parag and his team could play a big part in delivering our ambitious vision for our profession. Numerous case studies and the RIBA Client Survey have stressed the importance of the measurable commercial improvements achieved when Architects learn business skills and are coached on their application by an experienced coach. Parag’s coaching has worked for Weston Williamson and London Business Coaching are an essential resource for our profession.”

Core curriculum

  1. Business, clients and services
  2. Procurement and contracts
  3. Legal, regulatory and statutory compliance

Webinar fees

Club ticket (purchase all five webinars for the price of four)

  • RIBA/CIAT members £120+VAT
  • RIBA Chartered Practice £120+VAT
  • Non-members £240+VAT


  • RIBA/CIAT members £30+VAT
  • Non-members £60+VAT

How to book

For more information on individual modules or other booking options, please contact CPD Programme team, or call +44(0)207 307 3848.

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