IMPORTANT INFORMATION COVID-19: Read the RIBA’s latest advice and information. | Website terms of use and cookie statement.
© Eglè Kazdailyte

Guerrilla Tactics 2019: Understanding the Developer Mindset

The conference will help small practices understand the developer mindset and the cost of the decisions they make on clients' behalf, while giving them the tools and tactics to enrich their role as ‘architect-developers’.

This year's Guerrilla Tactics is focused around Understanding the Developer Mindset: Winning Business and Creating Your Own Opportunities.

Download the full programme (PDF).

Due to the Conference Day selling out, the event will be livestreamed. You can purchase tickets on the Eventbrite page. 

Conference Day

Tuesday 5 November

Delegates will gain a better understanding of the development process, fresh insight into where value comes from and the ability to use this knowledge to better service clients. It will also offer a first step on the path to developing the knowledge and capacity for those interested in the architect-developer role.

Small sites abound up and down the country and now there is the challenge of what to do with the high street. They all share the same problem: it’s not efficient for large developers to take these sites on and councils are under-resourced. Architects have always been adept at spotting the potential of awkward sites but rarely are they able to extract value from the development activity - funding, building, and selling - in an efficient way because these are not skills they are taught.

Creative Directors

Amanda Baillieu, and Gus Zogolovitch, Developer Collective

Keynote speaker

George Ferguson, RIBA Past President and former Mayor of Bristol


  • Jonny Anstead, TOWN
  • Roger Black, Black & Colleagues
  • Meredith Bowles, Mole Architects
  • Lou Dawson, Rome
  • Jake Edgley, Edgley Design
  • Alexandra Georgescu, KOGAA Studio
  • Sophie Goldhill, Liddicoat & Goldhill
  • John Kinsley, John Kinsley Architects
  • Carolyn Larkin, Caro Communications
  • Selina Mason, Lendlease
  • Will Mawson, Mawson Kerr
  • Jackson Moulding, Ecomotive
  • Mary Riley, Mary Riley Solutions
  • Oliver Salway, Softroom
  • Steve Sanham
  • John Smart, Craftworks
  • Matthew Tebbot, Wedlake Bell
  • David Tigg, Tigg + Coll Architects
  • Leanne Tritton, Ing Media
  • Emma Zangs, Communication and Movement Coach
  • Roger Zogolovitch, Solidspace


Wednesday 6 November

The CPD day will offer a full day of 21 seminars covering all ten RIBA Core Curriculum topics, with engaging sessions from expert practitioners on relevant issues. 

This event is RIBA CPD Certified. The Conference Day is worth 6 hours of structured CPD and the CPD Day is worth 5 hours.

Ticket prices (including VAT)

  • 2 Day RIBA Member: £230
  • 2 Day Non-Member: £290
  • 1 Day RIBA Member: £150
  • 1 Day Non-Member: £199
  • 2 Day Student: £97
  • 1 Day Student: £50

If you have any questions please contact or call 020 7307 3749.


Do I have to bring my printed ticket to the event?
Yes, please bring your printed ticket to the event as proof of purchase.

What is the refund policy?
Tickets can be refunded if refund requests are received no less than 7 days before the event start date. Substitutes can be used at any time, please email to substitute your ticket.

Please note, this event will be filmed and photographed.
The film and photos from the event will be included in a delegate resource pack and will also be used in the promotion of future events. Should you wish not to be filmed or photographed, on the day of the event please notify staff at the registration desk and we will observe your request.

Guerrilla Tactics is kindly sponsored by Total Synergy.

Guerrilla Tactics Programme 2019pdf

CPD_Logo Created with Sketch.

Join now for member rate

RIBA Members receive up to a 50% discount off the cost of our professional events including Guerrilla Tactics, Future Leaders and Smart Practice Conference. To take advantage of this discount as well as the other RIBA Membership Benefits, please contact us.