RIBA North West is hosting a series of talks across July and August aimed at providing architects and graduates in the region with inspiration from a range of national and international speakers.
Each event will feature an individual or practice who will share their experiences within their particular fields of expertise, highlighting the routes to success within the fields of #architecture and #design that can take many forms.
With more than 3,500 active clients, Gensler work across the global economy. The company works with large and small, private and public, for-profit and nonprofit clients.
With an education that spans psychology, advertising, marketing, and cultural anthropology, Lara has honed her ability to translate complex global consumer trends into understandable, workable, and profitable outcomes for her clients.
As Strategy Director and a Leader for Gensler’s Retail practice, Lara informs the design process through research; trend analysis; and her knowledge of business, brand, and consumer needs. She is focused on how users engage with brands, helping to deliver an experience that considers the roles that brand, service, storytelling, experience, and environments play in connecting with customers and employees.
These insights are applied to a variety of projects, including retail, workplace, hospitality, and entertainment experiences, and large-scale, mixed-use developments.