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Velasca Store, Chiltern Street

Westminster

Project Details

£100,000 to £249,999

Alteration to existing property, Within a Conservation Area

Practice

Flair Studio Ltd

181 Blythe Road , London , W14 0HL , United Kingdom

Flair Studio Collaborated with Milanese-based Paloma Architects in the design and delivery of the flagship store for Velasca, an Independent brand which designs and manufactures hand-made Italian men shoes, in Chiltern Street a few meters away from the Chiltern Fire House in the upscale Marylebone area in London. While preserving the heritage features of the building, such as the two columns flanking the entrance and the herringbone floor, the design introduced a mix of vintage and bespoke furniture units with the aim to create a workshop-like atmosphere, the Bowling Club being a playful theme which reminds of the 1960s.