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Oxford Street Illuminations

Oxford Street Illuminations

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Competition | Shortlisted

​​Oxford Street Christmas Illuminations

For the first time in its history, Oxford Street launches a global call for the redesign of its world famous and universally loved Christmas lights.

Open Culture and Leisure

Oxford Street and the Royal Institute of British Architects (RIBA) launched an open call experienced lighting designers and architectural specialists from the UK and beyond to enter a global competition to design the most inspiring and innovative Christmas lights.

The competition was led by New West End Company, in conjunction with Transport for London (TfL) and Westminster City Council. An esteemed, innovative panel have been selected to judge the competition. The world class judging panel includes:

  • Anya Hindmarch, Designer and Trustee of Royal Academy Development Trust
  • Chris Wilkinson, Architect and founder of WilkinsonEyre
  • Justine Simons, London Deputy Mayor for Culture and Creative Industries
  • Jace Tyrrell, Chief Executive Officer, New West End Company
  • Councillor Robert Davis, Deputy Leader, City of Westminster
  • Jill Entwistle, Editor, Light Magazine

The initial phase of this competition this now closed.

The judging panel met to select four shortlisted designers to progress to the final round and be given the opportunity to develop their designs and present to the panel. Designers will receive an honorarium payment of £3,000 +VAT for their work in this round.

The four shortlisted entries are as follows:

A. Gia Equation with Peter Fink Studio, Harry Dobbs Design & Eckersley O’Callaghan, London –KaleidoSCAPE is an immersive interactive experience of light and colour inspired by Aurora Borealis, the fragile spectrum of colours on the surfaces of bubbles and the light refraction through prisms.

B. Castros S.A, Portugal – This entry, entitled ‘The Polar Christmas’ will create a welcoming, tender Christmas display by combining inspiring shapes and colours, with one of Christmas’s most popular icons, the reindeer. The Polar Christmas is inspired by a magical tale created by the designer which describes how a famous jeweller was reminded of the preciousness of family by an encounter with a majestic reindeer on a dangerous polar expedition.

C. 3DReid, London – The designers’ North Pole-inspired design incorporates a ribbon geometry that never repeats and 500,000 LED lights that will allow flexibility for the lights to smoothly curve around the street through a ‘ribbon and star’ field.

D. Herr Meier Licht, Germany & MK Illumination, Austria – Taking inspiration from flocks of birds in the sky ‘The Swarm’ will use a 3D calibration to allow every light to follow its own behaviour. The simulation will last 24 hours and will change in colour.

Following the competition, the chosen winner will bring their design to life on Oxford Street and in the surrounding areas.


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