The reputation of a practice is critical. It attracts interest from new clients, keeps existing ones coming back and can also be used to influence wider industry conversations. As the UK heads into an economic recession, the ability to strategically manage and leverage practice reputation is arguably more important than ever. Drawing on research with 17 practices from across the UK, this Recovery Roadmap feature explores tactics that practices can use to promote their expertise and track record to bolster their brand and win new work.
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