Guerrilla Tactics conference

Guerrilla Tactics is RIBA’s annual flagship conference for sole practitioners and small-sized architectural practices. Returning to 66 Portland Place on 6 November 2024, this event provides a wealth of insightful information with a focus on essential business skills for architects, and how they can develop their practices through innovation. 

This year's Guerrilla Tactics celebrates the resilience and versatility of sole practitioners and small practices. We’ll explore the secrets to thriving in any climate, the transformative power of collaboration, and learn from practices that have taken unexpected routes to success. We'll address the ongoing concerns about fees, as AI challenges the architecture profession to rethink how we charge for our design services. This conference offers a unique networking opportunity, featuring expert-led discussions on navigating the planning landscape, and opportunity for one-to-one mentoring conversation with leading practice directors. You'll leave with tips on mastering your strengths and the confidence to create the practice you aspire to work in. 

Guerrilla Tactics offers an enriching experience that combines an in-person conference event with over 12 hours of on-demand CPD available through the RIBA Academy platform.

Visit our Guerrilla Tactics event page to learn more and book your ticket. 

Explore previous conference content below from Creative Directors including:   

• Amos Goldreich of Amos Goldreich Architecture and Parag Prasad of The Business Growth Agency (2022) 
• Archio with Robert Fiehn Architectural Communications (2021) 
• Tomas Millar of Millar + Howard Workshop (2020) 
• Amanda Baillieu and Gus Zogolovitch of Developer Collective (2019) 
• Pooja Agrawal and Finn Williams of Public Practice (2018) 

As well as the The Guerrilla Tactics Steer Committee (2023) featuring:  

• Jen Forakis, Hoop Architecture 
• Tom Bell, Freehaus Design 
• Will Mawson, Mawson Kerr Architects 
• Nimi Attanayake, Nimtim Studio 
• Sarah Broadstock, Studio Bark 
• Paul Bulkeley, Snug Architects 
• Su Stringfellow, Harrison Stringfellow 

If you have an idea for our next Guerrilla Tactics conference, we want to hear from you at professional.events@riba.org

Last year's Guerrilla Tactics put the spotlight on agility and how you can make a virtue of being ‘small’. The conference day programme was curated by the Guerrilla Tactics Steer Co.

The conference explored how practices can continue to be resilient no matter the climate, while focusing on the benefits of being and staying small. It looked at what ‘growth’ really means and how small practices can leverage their uniqueness and be honest about what’s in their heart. It provided insight into what it means to specialise versus being reactive and the power of knowing what to say yes to. It delved into the lived experience of a micro practice that has learned to create successful bid proposals – the hard way – and looks at finding the right technology to score those quick wins.    

The conference day returned as a face-to-face event on 7 November 2023 in 66 Portland Place, London.