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Guerrilla Tactics 2023: Agile Practice

Guerrilla Tactics is RIBA’s annual flagship conference for small and medium sized architectural practices. This event provides a wealth of insightful information with a focus on essential business skills for architects, and how they can develop their practices through innovation.

This year’s Guerrilla Tactics theme will explore agility and embracing the power of being 'small.' The conference will discuss how practices can continue to be resilient no matter the climate, while focusing on the benefits of being and staying small.

About the conference

Guerrilla Tactics 2023 will ask what ‘growth’ really means and how practices can leverage their uniqueness and be honest about what’s in their heart. It will explore what it means to specialise versus being reactive and learning the power of knowing what to say yes to.

You will hear the lived experience of a micro practice that has triumphed through both successes and pitfalls, learning invaluable lessons along the way and discover the secrets of leveraging technology to achieve quick wins.

Guerrilla Tactics offers an enriching experience that combines an in-person conference event with up to 14 hours of on-demand CPD available through the RIBA Academy platform. After the conference, we will be hosting a Practice Speed Mentoring event, where you'll have the chance to learn from experienced industry experts and practice directors, as well as network with peers.

The quickest, and cheapest way of securing your space is to purchase a block booking ticket, which grants you access to both our live conference day and our Guerrilla Tactics 2023 CPD for a discounted price. RIBA Members receive more than 40% off tickets.

Book now until Friday 18 August to receive our limited time early bird discount.

Guerrilla Tactics 2023 - Programme

Agile Practice: How small can be best in a fast-paced architecture world

Registration and welcome

  • 9.30am to 10am - Registration, welcome refreshments and networking
  • 10am to 10.05am - Welcome from RIBA President, Muyiwa Oki

Morning sessions

  • 10.05am to 10.30am - Rion Willard, The Business of Architecture - Keynote
  • 10.30am to 10.50am - Tom Bell, Freehaus - Resilience and agility in a changing climate
  • 10.50am to 11.10am - Emma Keyte, Free Projects - Recipe for agility: staying small vs growing your practice
  • 11.10am to 11.40am - Coffee break
  • 11.40am to midday - Elle Bytautaite, Studio Elle - Building your Brand from Scratch: on and offline
  • Midday to 12.15pm - Q&A with Tom Bell, Emma Keyte and Elle Bytautaite
  • 12.15pm to 12.45pm - Workshop on themes from the morning sessions - led by Lindsay Faller, Cloudfields
  • 12.45pm to 1.45pm - Lunch

Afternoon sessions

  • 1.50pm to 2.10pm - Keir Regan-Alexander, Arka Works – Pitching your Practice
  • 2.10pm to 2.30pm - Albert Hill, The Modern House - Hustling with Heart
  • 2.30pm to 2.40pm - Q&A with Albert Hill, The Modern House
  • 2.40pm to 3.00pm - Serwan Saleme - Technology you can use
  • 3.00pm to 3.10pm - Q&A with Serwan Saleme on Technology you can use
  • 3.10pm to 3.35pm - Coffee Break
  • 3.35pm to 3.55pm - Minesh Patel, Minesh Patel Architects - Dispatches from a small practice: fees and bid writing
  • 3.55pm to 4.05pm - Q&A with Minesh Patel, Minesh Patel Architects
  • 4.05pm to 4.40pm - Interactive round table with RIBA Guerrilla Tactics steering group members


  • 4.30pm to 5pm - Delegate insights from the day
  • 5pm to 5.05pm - Closing words
  • 5.05pm to 6.30pm - Networking drinks reception with freestyle mentoring opportunity

Thoughts from previous delegates:

"This event is very important to me as a sole practitioner, Guerrilla Tactics gives me a truly inspiring array of works, experiences, guidelines, and ideas that ultimately encourages me to evolve as an architect."

"I walk away a better designer, with renewed confidence."

"There is nowhere else that prompts such a thorough review of our practice, changes, professionalism and many aspects of the way we work."

"An annual opportunity to review how we work, learn new ideas, and refresh ideas about the profession and role within it."

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