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The Venn Room by Space Popular - Tallinn Architecture Biennale 2019
Talks and lectures

From the printing press to Pinterest: a lecture on architecture and media

Join the architectural duo, Space Popular, as they survey the impact of new technologies and media on architectural style. They will be joined by architecture critic Oliver Wainwright for this lecture, held at the RIBA on 17 March 2020.

Hear from architectural designers Lara Lesmes and Fredrik Hellberg - the duo that make up Space Popular - as they discuss the relationship between architectural style, popular culture and media technologies.

Starting with the printing press and the Renaissance, they will look at the direct link between the development of photography and the international style; the rise of television, pop culture and Postmodernism, before arriving at the present day, reflecting on the impact of the internet, social media and VR on architecture.

Space Popular have also identified an acceleration in the consumption and displacement of architectural styles with each subsequent era of technological development. The relatively slow process of production and distribution allowed by the printing press prolonged the dominance of classical styles over centuries, whilst the subsequent inventions of photography, film, TV and the internet have led to styles superseding each other with increasing speed. According to Space Popular we now live in stylistically confusing times, where styles are tested, praised, blended and then discarded in just a few tweets.

Joining Space Popular will be Oliver Wainwright, architecture and design critic at the Guardian, who will chair a conversation following the talk.

This lecture is part of our season of events related to Freestyle: Architectural Adventures in Mass Media.