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Freestyle - Architectural Adventures in Mass Media

Freestyle graphic


Our latest exhibition at 66 Portland Place will take you on a journey through time from the Renaissance to postmodernism, through virtual reality.

Urgent update about COVID-19

Due to the government’s advice to limit social contact at this time, our public buildings and exhibitions at RIBA 66 Portland Place, London (including the gallery, library, bookshop and bar) and RIBA North, Liverpool are now closed.

In addition, all physical events from the RIBA are now either cancelled or postponed until further notice. If you have booked onto an event, you will receive an email from the event organiser.

Free exhibition at 66 Portland Place

Through a mesmerising virtual reality experience, this new commission by multidisciplinary design studio Space Popular raises one of the most enduring concerns of architecture: the rise and fall of architectural styles.

Drawing on our world-class collectionsSpace Popular uses virtual reality to examine styles of the past and to consider the technology’s impact on contemporary spaces and buildings.

Historic artefacts will be displayed alongside newly commissioned content, inviting you to enter a beguiling virtual universe to experience how popular cultures and technologies impact architecture and its style evolution. 

We look forward to welcoming you to RIBA when we re-open. Until then, we will continue to communicate on our social platforms, sharing content from our programmes and collections. To stay tuned for future online initiatives, please sign up to our newsletter.


This exhibition is supported using public funding by Arts Council England.

Arts Council England and National Lottery funding logo

Banner image: © Space Popular 

Explore Freestyle

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Talks, tours and workshops

Select Saturdays, 2.30pm to 3.30pm, and Tuesdays, 6.30pm to 7.30pm

Substantial style: a guided tour of the RIBA

Swedish modernism or Art Deco? Richly decorative or formally functional? A building with many interpretations but one never lacking style. Visit 66 Portland Place, the iconic home of architecture and headquarters of the Royal Institute of Architects.

England - London
17 March 2020, 7pm to 8.30pm

Printing Press to Pinterest: A lecture by Space Popular with Oliver Wainwright

Join the architectural duo, Space Popular, as they survey the impact of new technologies and media on architectural style. They will be joined by architecture critic Oliver Wainwright for this lecture, held at the RIBA on 17 March 2020.

England - London
14 April 2020, 1pm to 2pm

Curator tour of Freestyle exhibition: April 2020

Join our curator for a tour of our new exhibition, Freestyle: Architectural Adventures in Mass Media, in the RIBA Architecture Gallery, on 14 April 2020.

England - London
18 April 2020, 11am to 4pm

Family Fun Day: Style It Up

Join us for a day experimenting with different techniques and technologies, old and new. Draw inspiration from our exhibition, 'Freestyle', where architects Space Popular explore stories of style told through mass media and virtual reality.

England - London
5 May 2020, 6:30pm to 7:30pm

Designer tour of Freestyle exhibition: May 2020

Join the exhibition designers behind our current FREESTYLE exhibition, Lara Lesmes and Fredrik Hellberg of Space Popular, on a special tour of this brand new commission.

England - London
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